For the American Egg Board I lead everything from concept to post-production, directing, filming, and editing monthly TikToks and paid ads built around easy, SEO-driven egg recipes. I've developed a warm, inviting visual style that makes cooking feel approachable while optimizing for discoverability, growing the account to 19K TikTok followers with a cohesive look that feels both organic and elevated. Beyond the always-on content, I directed ambassador Sunny Choi for a brand campaign that brought a more editorial, aspirational dimension to the account. Every piece, from a quick recipe reel to a full brand film, is built to make eggs the hero.