For the American Egg Board, I handle everything from concept to post-production, directing, filming, and editing monthly TikToks and paid ads centered on easy, SEO-driven egg recipes. I’ve built a warm, inviting style that makes cooking feel approachable while optimizing for discoverability. Over the past two years, the account has grown to more than 19K TikTok followers and developed a cohesive look that feels both organic and elevated. Whether producing quick recipe videos or designing static graphics, I focus on keeping each piece of content educational, trend-aware, and true to the brand’s mission of making eggs the hero ingredient in everyday meals.