Produced a multi-format video campaign positioning Clorox as the trusted source for mold and mildew cleaning advice, featuring interviews with R&D scientists and easy-to-follow demos. Using social-forward visuals, quick transitions, and product stickers, we created content tailored for TikTok, YouTube Shorts, Instagram Reels, and paid streaming placements—cutting through misinformation and driving results. Multiple videos achieved 85–95% of views from search, proving that educational, audience-first storytelling can perform as powerfully as it informs.