Produced a multi-format video campaign positioning Clorox as the trusted source for mold and mildew cleaning advice, featuring interviews with R&D scientists and easy-to-follow demos. Using social-forward visual trends, quick transitions, and product stickers, we created content tailored for TikTok, YouTube Shorts, IG Reels, and paid streaming placements—designed to cut through misinformation and engage audiences seeking real cleaning solutions.