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Clorox Social
2025-Present​

I lead Clorox's social content calendar from strategy to execution — planning quarterly across platforms and producing quick-turn TikToks weekly that insert the brand into trending cultural conversations in real time. From a Taylor Swift album drop to viral formats like 'things that happen when I'm already overstimulated,' I find the moments where Clorox belongs and move fast to own them. I manage a team of three retainer creatives — a content creator, designer, and producer — assigning work, providing creative direction, and overseeing all production. Quarterly calendars are built in close collaboration with account, strategy, copy, and project management teams, with me driving the creative vision from brief through final asset. The work consistently beats engagement rate benchmarks and helped grow the TikTok following from 74K to 200K in one year through organic content strategy and paid amplification.

Social Media Content

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