Gone Local is a platform I built from scratch, concepting the brand, designing the full identity system including logo, color, typography, and illustration language, and extending it through app design and social content. The brand needed to feel as fresh and local as the food it was connecting people to, so I developed a playful, illustration-forward visual world that stood out in a feed full of polished food photography. The social presence drove multiple posts past 230K views with a 15% average engagement rate, numbers that reflect a brand people actually wanted to be part of.