I built Renegades Soccer's social presence from the ground up, developing an athlete-first visual identity and content strategy that used real game and practice footage to make the club feel personal, exciting, and community-driven. By consistently highlighting local players and coaches, I created a shareable presence that parents, athletes, and coaches actually wanted to engage with. The club grew from 1 to 30+ teams over two years, proof that authentic, community-rooted content builds real-world growth.