As co-founder and lead creative producer, I built a refined maximalist brand that upcycles clothing through a slow fashion lens and speaks to environmentally conscious style lovers. I created the visual identity from the ground up and lead all creative—from fashion design and events to influencer collaborations, social content, and branded assets. In 2024, our brand averaged 700K monthly Pinterest views, maintained a 10% engagement rate on social media, and saw a 75% increase in web traffic—proof that sustainability and strong storytelling can drive meaningful growth.