As co-founder and creative director of Turning Tides, I built a maximalist upcycled fashion brand at the intersection of streetwear, music, and queer culture, designing everything from brand identity and packaging to campaigns, editorial shoots, and influencer collaborations. Our content drives 8 million views a year across social channels with a 10% average engagement rate and 700K+ monthly Pinterest impressions. We've partnered with All Things Go, Macy's, and SuitU, sold out a pop-up event, and earned editorial placements in Roll Up and Lucy's Magazine, all built from scratch with no outside funding.