As co-founder and lead creative producer of Turning Tides, I built a refined maximalist fashion brand merging sustainability, music, and storytelling. I create everything from identity design and packaging to campaigns and influencer collaborations. Our content averages a 10% engagement rate, 700K+ monthly Pinterest impressions, and viral moments reaching 120K+ views. The brand’s success—including partnerships with All Things Go, Macy’s, and SuitU—proves that sustainable fashion can be bold, expressive, and built to inspire creative reuse.